BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks
1056 titles found
HOSPITALITY AND TOURISM MANAGEMENT For B.Com. (International Business) and BBA (IB) - AICTE Semester 1
1. Introduction to Hospitality and Tourism Management 2. Hospitality Information Systems
PRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA - (AICTE) Semester 1
1. Concepts and Functions of Marketing 2. Marketing Environment 3. Constituents of Marketing Mix 4. Segmentation, Market Targeting and Po...
OFFICE AUTOMATION TOOLS for B.Com. (Computer Application) and BBA (CA) - AICTE Semester 1
1. Introduction 2. Spreadsheet Package
BUSINESS ECONOMICS - MICRO For B.Com. (International Business) and BBA (IB) (AICTE) : Semester 1
1. Introduction to Business Economics 2. Theory of Demand and Supply 3. Theory of Production and Cost 4. Price Determination in Different...
ENGLISH FOR BUSINESS CORRESPONDENCE 1 For B.Com. (International Business) and BBA (IB) - AICTE Semester 1
1. Introduction to Written Communication 2. E-mail Correspondence 3. Business Letters 4. Reports and Proposals Writing Appendix (Multipl...
BUSINESS MATHEMATICS For B.Com. (Computer Application) and BBA (CA) - AICTE (Semester 1)
1. Ratio, Proportion, Percentage 2. Profit and Loss 3. Commission and Brokerage 4. Interest and Annuity 5. Shares and Mutual Funds
PRINCIPLES AND PRACTICE OF MANAGEMENT For B.COM (Computer Application) & B.B.A. (C.A.) (AICTE) Semester 1
1. Nature of Management 2. Major Managerial Functions
INFORMATION TECHNOLOGY FOR BUSINESS For B.Com. (International Business) and BBA (IB) - AICTE Semester 1
1. Introduction to Information Technology in Business 2. E-Business and E-Commerce 3. Business Communication Tools Appendix (Multiple Cho...
DATABASE MANAGEMENT SYSTEMS For B.Com. (Computer Application) and BBA (CA) - AICTE Semester 1
1. Introduction to Databases Management and Data Models 2. SQL (Structured Query Language) Bibliography
PROBLEM SOLVING USING C B.Com. (Computer Application) and BBA (CA) - AICTE Semester 1
1. ‘C’ Fundamentals 2. Functions
FUNDAMENTALS OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT For B.Com. (International Business) and BBA (IB) - AICTE Semester 1
1. Introduction to Supply Chain Management 2. Physical Distribution 3. Logistics Management 4. Logistics Outsourcing
ESSENTIALS OF MANAGEMENT For B.Com. (International Business) and BBA (IB) - AICTE Semester 1
1. Nature of Management 2. Evolution of Management Thoughts 3. Functions of Management 4. Recent Trends in Management Appendix (Multiple...