BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks
1056 titles found
CROSS CULTURAL HR AND INDUSTRIAL RELATIONS (Third Year TY BBA Semester 5)
1. Introduction to Cross Cultural Management 2. Cross-Culture and Human Resource Management 3. Fundamentals of Industrial Relations 4. Th...
CASES IN HUMAN RESOURCE MANAGEMENT + PROJECT VIVA (Third Year TY BBA Semester 5)
1. Case Study-Introduction 2. Areas of Case Study
INTERNATIONAL BUSINESS LAW (Third Year TYBBA IB Semester 5)
1. Introduction to International Law and Role of International Institutions, 2. Models and Conventions Governing International Trade,...
MARKETING ENVIRONMENT ANALYSIS AND STRATEGIES (Third Year TYBBA Semester 5 SPPU) - Marketing Specialisation
1. Marketing Environment, 2. Business Analysis, 3. Marketing Research, 4. Marketing Strategies, Case Studies.
BUSINESS ETHICS (Compulsory Subject : TYBBA Semester 5 SPPU)
1. Introduction to Business Ethics, 2. Corporation and Stakeholder Ethics, 3. Business, Government and Societal Ethics 4. Environmental a...
INTERNATIONAL MARKETING MANAGEMENT (TY BBA IB Semester 5)
1. Introduction to International Marketing 2. International Market Entry and Distribution Strategy 3. International Product Policy and Pla...
BUSINESS REPORTING AND ANALYSIS (TY BBA IB Semester 5)
1. Introduction to Business Reporting 2. Business, Industry, Categories and Segments 3. Business Reporting 4. Business Analysis and Inter...
LEGAL ASPECTS OF FINANCE AND SECURITY LAWS (TY BBA Semester 5)
1. Introduction to Legal Aspects of Finance 2. The Issue, Listing of Securities and Investor Protection 3. Companies Act, 2013 and Investo...
ANALYSIS OF FINANCIAL STATEMENTS (TY BBA Semester 5)
1. Introduction of Analysis and Interpretation of Financial Statements 2. Ratio Analysis 3. Cash Flow Statement 4. Funds Flow Statement
LEGAL ASPECTS IN MARKETING MANAGEMENT (TY BBA Semester 5)
1. Introduction and Doorstep Selling/Home Delivery 2. Advertising and Pricing 3. Online Marketing and CRM
MANAGEMENT OF CORPORATE SOCIAL RESPONSIBILITY (Compulsory Subject TY BBA Semester 5)
1. Introduction to CSR 2. Modules of Corporate Social Responsibility 3. CSR-Legislation in India and the World 4. Identifying Key Stakeho...
RESEARCH METHODOLOGY (Compulsory Subject TY BBA Semester 5)
1. Introductiion to Research Methodology and Research Problem 2. Research Design and Research Sampling 3. Methods of Data Collection and P...