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BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks

1056 titles found

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ORGANISATIONAL BEHAVIOUR

by NEHA SHUKLA , SUNIL LALLA , DR PRAVEEN PRASAD

1 Introduction 2 Individual perspective 3 Interpersonal relationship 4 Group Dynamics 5 Motivation and leadership 6 Change management a...

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PROFESSIONAL COMMUNICATION

by R RAJ

1 Barriers of communication 2 Verbal non verbal communication 3 Reading and speaking skills 4 Listening skill 5 Group discussion 6 Inte...

SOFTWARE TESTING
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SOFTWARE TESTING

by MS J J MALHOTRA , V S TAYADE , DR A A DEOSKAR

1 Software testing 2 Approaches to testing I 3 Testing for specialized environments 4 Software testing strategies and software metrics 5...

RECENT TRENDS IN INFORMATION TECHNOLOGY (IT)
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RECENT TRENDS IN INFORMATION TECHNOLOGY (IT)

by GAUTAM BAPAT

1 Software process and project matrics analysis concepts and principles 2 Distributed database 3 Data warehouse 4 Network security 5 Com...

ADVANCE JAVA
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ADVANCE JAVA

by NIKHIL DESHPANDE

1 JDBC 2 Networking 3 Servlet and JSP 4 Multithreading 5 Java beans and RMI - University Question Papers

ADVANCED WEB TECHNOLOGIES
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ADVANCED WEB TECHNOLOGIES

by SHALAKA SAKHREKAR , A B NIMBALKAR

1 Introduction to object oriented programming in PHP 2 Web techniques 3 Databases 4 XML 5 Web services 6 Ajax

CASES IN HUMAN RERSOURCE MANAGEMENT
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CASES IN HUMAN RERSOURCE MANAGEMENT

by SURESH MUKE

1 Introduction to Cases Studies 2 Case Studies

CASES IN MARKETING
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CASES IN MARKETING

by DR M D LAWRENCE

1 Introduction to case studies 2 Case studies 3 Bibliography * Question Papers

CASES IN FINANCE/PROJECT
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CASES IN FINANCE/PROJECT

by AMEYA PATIL

1 Capital budgeting 2 Working capital 3 Cost of capital 4 Projects in finance

LABOUR LAWS
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LABOUR LAWS

by P N CHOUDHARY

1 An introduction to labour laws in india 2 The employee provident funds and miscellaneous provisions act 1952 3 The employee state insura...

ADVERTISING AND SALES PROMOTION
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ADVERTISING AND SALES PROMOTION

by MOHD FAZIL SHAREEF , DR S BOOTWALA

1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of in...

FINANCIAL SERVICES
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FINANCIAL SERVICES

by DR N M VECHALEKAR , REKHA KANKARIYA

1 Indian financial system an overview 2 Introduction to financial markets 3 Financial services in India 4 Banking and insurance sector in...