BBA / BCom (BM) Textbooks
109 titles found
EMPLOYEE RECRUITMENT AND RECORD MANAGEMENT (HRM) for BBA Semester 4 | Dr. Neha S. Puranik | Nirali Prakashan
1. Manpower Planning and Forecasting 2. Recruitment and Selection 3. Introduction to Employee Records and Documentation 4. HR Information...
RETAIL MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Sheetal Randhir | Nirali Prakashan
1. Introduction to Retailing and Retail Consumer Behavior 2. Retail Customer Behaviour, Store Location and Pricing Strategies 3. Retail Op...
STARTUP INNOVATION AND ENTREPRENEURSHIP DEVELOPMENT for BBA Semester 4 | Dr. Ganesh Patare | Nirali Prakashan
1. Fundamentals of Innovation and Entrepreneurship 2. Start-up Creation and Business Planning 3. Start-up Finance and Resource Management...
CROSS-CULTURAL HUMAN RESOURCE AND INTERNATIONAL RELATIONS (Human Resource Management) for BBA Semester 4 | Dr. Pallavi Kulkarni | Nirali Prakashan
1. Cross-Cultural Management and Global Business Environment 2. International Human Resource Management 3. International Relations and Glo...
INTERNATIONAL BUSINESS MANAGEMENT for BBA Semester 4 | Prof. Dr. Manisha Paliwal | Nirali Prakashan
1. Foundations of International Business and Core Concepts of Import-Export 2. Export-Import Process and Regulatory Framework Appendix (Mu...
BANKING AND FINANCE (Financial Management) for BBA Semester 4 | Dr. Ameya Patil | Nirali Prakashan
1. Introduction to Banking 2. Function of Banks 3. Banking Operations and Regulation 4. Recent Trends in Banking Appendix (Objective Typ...
ADVERTISING AND PROMOTION MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Shaila Bootwala | Nirali Prakashan
1. Introduction to Advertising 2. Promotions and Integrated Marketing Communication 3. Advertising Planning and Creative Strategy 4. Adve...
BUSINESS COMMUNICATION SKILLS 2 | SANTOSH GAIKWAD
SANTOSH GAIKWAD
DEMOCRACY AWARENESS AND GENDER SENSITISATION | KAKASAHEB MULE
KAKASAHEB MULE
MANAGEMENT ACCOUNTING for SY BBA (AICTE) and BCom (Business Management) Semester 3 | Dr. Mahesh Kulkarni, Dr. Suhas Mahajan | Nirali Prakashan
1. Introduction - 2. Financial Statement : Introduction and Analysis - 3. Marginal Costing - 4. Budgeting and Its Control - Appendix - Bibli...
MERCANTILE LAW for SY BBA, BBA (IB) (AICTE) Semester 3 | Prof. (Dr.) Prakash N. Chaudhary, Adv. Owi Prakash Chaudhary | Nirali Prakashan
1. Essentials of the Indian Contract Act, 1872 - 2. Overview of Business Laws and Consumer Protection - Appendix - Bibliography
DIGITAL MARKETING for SY BBA (AICTE) and BCom (Business Management) Semester 3 | Dr. Ganesh R. Patare | Nirali Prakashan
1. Introduction to Digital Marketing - 2. Social Media Marketing - 3. Content Writing - 4. Recent Trends in Digital Marketing