MBA Textbooks
187 titles found
RURAL AND MICRO FINANCE for MBA Semester 4 | Dr. Devangi Deore | Nirali Prakashan
1. Overview of Microfinance 2. Microfinance Leading Models and its Financial and other Products 3. Microfinance Service Providers and Micr...
RISK MANAGEMENT for MBA Semester 4 | Dr. Praveen Suryavanshi | Nirali Prakashan
1. Basics of Risk Management 2. Risk and Colatility Measurement 3. Risk Management in Banking 4. Risk Management for Enterprise 5. Credi...
BUSINESS VALUATION for MBA Semester 4 | Dr. Varsha Goyal | Nirali Prakashan
1. Overview of Valuation 2. Income and Market Based Valuation Techniques 3. Asset Based and Theoretical Valuation Models 4. Advanced Issu...
BEHAVIOURAL FINANCE for MBA Semester 4 | Dr. Ameya Patil | Nirali Prakashan
1. Introduction to Behavioural Finance 2. Sources of Irrationality 3. THeories of Behavioral Finance 4. Biases Theories 5. Corporate Beh...
FINANCIAL MARKETS AND BANKING OPERATIONS for MBA Semester 4 | Dr. Ameya Anil Patil | Nirali Prakashan
1. Basic Concepts of Indian Financial System 2. Money Market 3. Capital Market 4. Banks and NBFCs 5. Concepts in Banking and Accounting...
MARKETING 6.0 for MBA Semester 4 | Prof. Harshal Deshmukh | Nirali Prakashan
1. Introduction to Marketing 6.0 2. Immersive Marketing and Future of Customer Experience 3. The Marketing 6.0 Enabler and Environment 4....
MARKETING OF FINANCIAL SERVICES for MBA Semester 4 | Dr. Deepali Mankar | Nirali Prakashan
1. Concept, Nature and Scope of the Banking System in India 2. Introduction to India Stock Market 3. Mutual Funds: Basic Concepts 4. Insu...
RETAIL MARKETING for MBA Semester 4 | Dr. Leena Modi | Nirali Prakashan
1. Foundations of Retailing 2. Retail Strategy and Planning 3. Retail Marketing Communication and Pricing 4. Customer Relationship Manage...
RURAL AND AGRICULTURE MARKETING for MBA Semester 4 | Prof. Piyush Dixit | Nirali Prakashan
1. Introduction to Rural MArketing 2. Rural Consumer Behaviour 3. Agricultural Marketing System 4. Marketing Mix for Rural and Agri Produ...
INTEGRATED MARKETING COMMUNICATION for MBA Semester 4 | Dr. Pallavi Kulkarni | Nirali Prakashan
1. Introduction to Integrated Marketing Communication 2. Advertising and Message Strategies 3. Media Planning and Digital Strategies 4. S...
MARKETING STRATEGY for MBA Semester 4 | Dr. Neha Puranik | Nirali Prakashan
1. Introduction to Marketing Strategy 2. Marketing for Customer Advantage and Value Creation 3. Pricing-The Ultimate Marketing Strategy 4...
ENTREPRENEURSHIP, INNOVATION AND DESIGN THINKING for MBA Semester 4 | Dr. Namita Mane | Nirali Prakashan
1. Entrepreneurship and Innovation 2. Entrepreneurial Theories and Entrepreneurial Enviroment, Entrepreneurial Development 3. Design Think...