MBA Textbooks
187 titles found
GEOPOLITICS AND WORLD ECONOMIC SYSTEMS for MBA Semester 1 | Dr Sangita Ulhas Gorde | Nirali Prakashan
1. Introduction to Global Economic & Political Systems 2. THe Trading System 3. International Trade Laws 4. International Monetary Sy...
ECONOMIC ANALYSIS FOR BUSINESS DECISIONS - for MBA Semester 1 | Dr Varsha Goyal, Dr Meena Sharma | Nirali Prakashan
1. Managerial Economics 2. Utility and Demand Analysis 3. Supply and Market Equilibrium 4. Revenue Analysis and Pricing Polices 5. Consu...
BASICS OF MARKETING - for MBA (Semester 1) | Dr Ganesh Patare, Dr Ameya Patil | Nirali Prakashan
1. Introduction to Marketing 2. Consumer Behaviour 3. Marketing Environment 4. Segmentation, Target Marketing & Positioning 5. Marke...
CONTEMPORARY FRAMEWORKS IN MANAGEMENT - for MBA (Semester 1) | Dr CS Jayanthi Prasad, Dr Swapnil Shah | Nirali Prakashan
1. Emotional Intelligence 2. Seven Habits of Highly Effective People 3. Five Dysfunctions of a Team 4. The 21 Irrefutable Laws of Leaders...
MANAGEMENT FUNDAMENTALS - For MBA (Semester 1) | Vijay Navale | Nirali Prakashan
1. Basic Concepts 2. Planning 3. Organizing 4. Decision-Making 5. Controlling Solved Question Paper (June 2023)
BUSINESS ANALYTICS - for MBA (Semester 1) | Dr PK Sinha, Dr Nitin Zaware | Nirali Prakashan
1. Business Analytics Basics 2. Analytical Decision-making 3. Business Analytics in Marketing and Finance 4. Business Analytics in HR and...
ORGANIZATIONAL BEHAVIOUR - for MBA (Semester 1) | Sunil Lalla, Dr Praveen Prasad | Nirali Prakashan
1. Fundamentals of OB 2. Perception 3. Motivation 4. Group and Team Dynamics 5. Stress at Workplace and Organisational Change
MANAGERIAL ACCOUNTING - For MBA (Semester 1) | Dr Sanjay Patankar | Nirali Prakashan
1. Basic Concepts 2. Financial Statements 3. Cost Accounting 4. Marginal Costing 5. Cost Control Techniques-Budgetary Control and Standa...
MARKETING ANALYTICS For MBA Semester 3 | Nirali Prakashan
1. Introduction to Marketing Analytics 2. Analytics on Forecasting and Pricing Analytics 3. Customer Profitability and Analytics on Sales...
THE INDIAN FINANCIAL SYSTEM AND DEVELOPMENT | VASANT DESAI | Himalaya Publishing House
RESEARCH METHODOLOGY | RANJIT KUMAR | SAGE
