Semester 4 (SYBBA BCom BM - SPPU - NEP Syllabus) Textbooks
18 titles found
RETAIL MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Sheetal Randhir | Nirali Prakashan
1. Introduction to Retailing and Retail Consumer Behavior 2. Retail Customer Behaviour, Store Location and Pricing Strategies 3. Retail Op...
STARTUP INNOVATION AND ENTREPRENEURSHIP DEVELOPMENT for BBA Semester 4 | Dr. Ganesh Patare | Nirali Prakashan
1. Fundamentals of Innovation and Entrepreneurship 2. Start-up Creation and Business Planning 3. Start-up Finance and Resource Management...
CROSS-CULTURAL HUMAN RESOURCE AND INTERNATIONAL RELATIONS (Human Resource Management) for BBA Semester 4 | Dr. Pallavi Kulkarni | Nirali Prakashan
1. Cross-Cultural Management and Global Business Environment 2. International Human Resource Management 3. International Relations and Glo...
INTERNATIONAL BUSINESS MANAGEMENT for BBA Semester 4 | Prof. Dr. Manisha Paliwal | Nirali Prakashan
1. Foundations of International Business and Core Concepts of Import-Export 2. Export-Import Process and Regulatory Framework Appendix (Mu...
BANKING AND FINANCE (Financial Management) for BBA Semester 4 | Dr. Ameya Patil | Nirali Prakashan
1. Introduction to Banking 2. Function of Banks 3. Banking Operations and Regulation 4. Recent Trends in Banking Appendix (Objective Typ...
ADVERTISING AND PROMOTION MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Shaila Bootwala | Nirali Prakashan
1. Introduction to Advertising 2. Promotions and Integrated Marketing Communication 3. Advertising Planning and Creative Strategy 4. Adve...