Semester 6 (TYBBA - Third Year)
30 titles found
ADVERTISING AND SALES PROMOTION
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of in...
FINANCIAL SERVICES
1 Indian financial system an overview 2 Introduction to financial markets 3 Financial services in India 4 Banking and insurance sector in...
E-COMMERCE
1 E Commerce of business 2 E Money 3 E Marketing 4 Cyber Law Concepts 5 Cyber Jurisprudence
MANAGEMENT CONTROL SYSTEM
1 Introduction to management control system 2 Management controls in functional areas 3 Computers systems 4 Management control of projects...
EVENT MANAGEMENT
1 Introduction to event and event management 2 Facets of event management 3 Execution of events 4 Marketing of events 5 Strategies of ev...
BUSINESS PLANNING AND PROJECT MANAGEMENT
1 Planning 2 Project management 3 Initial Project 4 Network Techniques 5 Purposes of evaluation - Appendix - Glossary