BBA / BCom (BM) Textbooks
109 titles found
PRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA - (AICTE) Semester 1
1. Concepts and Functions of Marketing 2. Marketing Environment 3. Constituents of Marketing Mix 4. Segmentation, Market Targeting and Po...
PRINCIPLES OF HUMAN RESOURCE MANAGEMENT For B.Com. (Business Management) and BBA - (AICTE) Semester 1
1. Introduction to HRM 2. Job Analysis 3. Career Planning, Employee Morale and Job Satisfaction 4. HRM in Changing Environment and Trends...
ENVIRONMENTAL AWARENESS For B.Com. (Business Management), (Computer Application) and BBA, BBA (IB), BBA (CA) (AICTE) Semester 1
1. Introduction 2. Various Government Initiatives for Conservation of Environment Appendix Multiple Choice Questions (MCQs)
PRINCIPLES OF FINANCE For B.Com. (Business Management) and BBA - (AICTE) Semester 1
1. Introduction to Finance 2. Recent Trends in Business Finance 3. Sources of Finance 4. Capital Structure
PRINCIPLES OF MANAGEMENT For B.Com. (Business Management) and BBA - AICTE Semester 1
1. Nature of Management 2. Evolution of Management Thoughts 3. Major Managerial Functions 4. Recent Trends in Management Appendix
BUSINESS COMMUNICATION SKILLS 1 For B.Com. (Business Management), (Computer Application) and BBA, BBA (CA) - AICTE Semester 1
1. Introduction 2. Writing Skills Appendix (Multiple Choice Questions)
FINANCIAL MANAGEMENT: Finance Specialization (Third Year TY BBA Semester 6) | Archana Vechalekar | Nirali Prakashan
1. Sources of Finance 2. Capital Structure 3. Capitalisation 4. Capital Budgeting Question Paper (January 2023)
INTERNATIONAL BRAND MANAGEMENT: Marketing Specialization (Third Year TY BBA Semester 6) | Dr. Shaila Bootwala | Nirali Prakashan
1. Understanding Brand 2. Developing Brand 3. Evaluating Brand 4. Managing Brand Solved Question Paper (April 2023)
MANAGEMENT OF INNOVATIONS AND SUSTAINABILITY (Third Year TY BBA Semester 6) | Dr. Leena Modi (Gandhi) | Nirali Prakashan
1. Management of Innovation Sustainability: An Introduction 2. Managing Innovation with Firms and Strategies and Concept Innovation 3. Ser...
ENTREPRENEURSHIP | ROBERT D. HISRICH, MICHAEL P. PETERS, DEAN A. SHEPHERD, SABYASACHI SINHA | McGraw Hill
BUSINESS STATISTICS | N.D. VOHRA | McGraw Hill
A TEXTBOOK OF BUSINESS MATHEMATICS | DR. PADMALOCHAN HAZARIKA | S.CHAND
BBA