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BBA / BCom (BM) Textbooks

109 titles found

RESEARCH METHODOLOGY (Compulsory Subject TY BBA Semester 5)
NEW (15%)

RESEARCH METHODOLOGY (Compulsory Subject TY BBA Semester 5)

by Ameya Anil Patil

1. Introductiion to Research Methodology and Research Problem 2. Research Design and Research Sampling 3. Methods of Data Collection and P...

The Ultimate Guide for BBA/BBS/BBM Entrance Examination 2025 | Arihant Publications
NEW (20%)

The Ultimate Guide for BBA/BBS/BBM Entrance Examination 2025 | Arihant Publications

by SANJEEV DIXIT, SUSHIL SIGH, DEEPALI

Management Exam Book

DEMOCRACY, ELECTION AND GOVERNANCE (For First Year Students - Semester 2)
NEW (15%)

DEMOCRACY, ELECTION AND GOVERNANCE (For First Year Students - Semester 2)

by Ameya Anil Patil

1. Democracy-Foundation and Dimensions 2. Decentralisation 3. Governance

INTERNATIONAL FINANCE | V.A. AVADHANI | Himalaya Publishing House
NEW (10%)

INTERNATIONAL FINANCE | V.A. AVADHANI | Himalaya Publishing House

by V.A. AVADHANI

9788184880946  | BBA/BBA(CA)/BBA(IB)/MBA/MCA | Management Reference Textbooks

PRAGATI ENTRANCE GUIDE
NEW (15%)

PRAGATI ENTRANCE GUIDE

by GAUTAM BAPAT

Section I : English Language Section II : General Knowledge Section III : Numerical Abilities Section IV : Logical Reasoning Section V :...

LABOUR LAWS - HUMAN RESOURCE MANAGEMENT - SPECIAL COURSE CODE : 605 C - PRAGATI - Guide Format
NEW

LABOUR LAWS - HUMAN RESOURCE MANAGEMENT - SPECIAL COURSE CODE : 605 C - PRAGATI - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 An introduction to labour laws in india 2 The employees provident funds and miscellaneous provisions act 1952 3 The employees state insu...

ADVERTISING AND SALES PROMOTION - PRAGATI - Guide Format
NEW

ADVERTISING AND SALES PROMOTION - PRAGATI - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 Introduction and measurement of effective advertising 2 Copy desicions 3 Media decisions 4 Sales promotion and brand equity 5 Role of...

FINANCIAL SERVICES - PRAGATI - Guide Format
NEW

FINANCIAL SERVICES - PRAGATI - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 Indian financial system an overview 2 Introduction to Financial Markets 3 Financial services in india 4 Banking and insurance sector in...

E - COMMERCE - PRAGATI - Guide Format
NEW

E - COMMERCE - PRAGATI - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 E - Commerce and Business Model Concepts 2 E - Money 3 E - Marketing 4 Cyber law concepts 5 Cyber jurisprudence

MANAGEMENT CONTROL SYSTEM - PRAGATI - Guide Format
NEW

MANAGEMENT CONTROL SYSTEM - PRAGATI - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 Introduction to management control system 2 Management controls in functional areas 3 Computers systems 4 Management control of project...

EVENT MANAGEMENT - PRAGATI - Guide Format
NEW

EVENT MANAGEMENT - PRAGATI - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 Introduction to event and event management 2 Facets of event management 3 Execution of event 4 Marketing of event 5 Strategies of even...

PRAGATI BUSINESS PLANNING AND PROJECT MANAGEMENT - Guide Format
NEW

PRAGATI BUSINESS PLANNING AND PROJECT MANAGEMENT - Guide Format

by A TEAM OF EMINENT PROFESSORS

1 Planning 2 Project Management 3 Initial Project Co Ordination 4 Network Techniques 5 Purposes of Evaluation