BBA / BCom (BM) Textbooks
109 titles found
MANAGERIAL ECONOMICS
1 Introduction to managerial economics 2 Demand forecasting 3 Production function and cost function 4 Pricing Policies 5 National income...
ORGANISATIONAL BEHAVIOUR
1 Introduction 2 Individual perspective 3 Interpersonal relationship 4 Group Dynamics 5 Motivation and leadership 6 Change management a...
PROFESSIONAL COMMUNICATION
1 Barriers of communication 2 Verbal non verbal communication 3 Reading and speaking skills 4 Listening skill 5 Group discussion 6 Inte...
CASES IN HUMAN RERSOURCE MANAGEMENT
1 Introduction to Cases Studies 2 Case Studies
CASES IN MARKETING
1 Introduction to case studies 2 Case studies 3 Bibliography * Question Papers
CASES IN FINANCE/PROJECT
1 Capital budgeting 2 Working capital 3 Cost of capital 4 Projects in finance
LABOUR LAWS
1 An introduction to labour laws in india 2 The employee provident funds and miscellaneous provisions act 1952 3 The employee state insura...
ADVERTISING AND SALES PROMOTION
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of in...
FINANCIAL SERVICES
1 Indian financial system an overview 2 Introduction to financial markets 3 Financial services in India 4 Banking and insurance sector in...
E-COMMERCE
1 E Commerce of business 2 E Money 3 E Marketing 4 Cyber Law Concepts 5 Cyber Jurisprudence
MANAGEMENT CONTROL SYSTEM
1 Introduction to management control system 2 Management controls in functional areas 3 Computers systems 4 Management control of projects...
EVENT MANAGEMENT
1 Introduction to event and event management 2 Facets of event management 3 Execution of events 4 Marketing of events 5 Strategies of ev...